FulQrum is a leading real-estate crowdfunding portal. They are a young, but professional company so wanted an aesthetic that portrayed both of these aspects.
The triangle is a key symbol, as it is the core meaning of their brand. A fulcrum is the support, on which a lever turns in moving a body. Through FulQrum, everyday investors can finally gain access to investments in property development. For this reason, the red triangle was used throughout print material. The information was portrayed clearly and concisely using icons and segmented sections to allow the viewer to understand the complex nature of their business easily. The big, beautiful, aspirational imagery reflects the opportunity their customers have.
