Branding, Photography, Social Media


The Guru Knows is a New Zealand boutique that sells quality handmade creations and hand picked vintage clothing aimed at free-spirited individuals with a wild soul. The hippie, bohemian style is reflected in the logo, with its hand-drawn flowers and free, cursive typography. The typeface used is a customised vintage typeface, giving a nod to the vintage clothing the boutique specialises in selling. The custom stamp is used on all print collateral, evoking a unique, rustic look.

The vintage, bohemian style is reflected in all aspects of the brand, from its fun, summery photography, to its brown paper bag wrapping.