Logo & Branding

In Focus AV contracts to AV companies to install Audio Visual hardware for both commercial and residential environments, specialising in digital advertising, video conferencing, video walls, LED signage, HI-FI and presentation systems. Owner, Sean Dixon described the brand personality "not to be seen or heard but making sure everything is running seamlessly."

The logo design focuses on the idea of seamlessness, taking inspiration from the flow of electrical cables, with the joined 'AV' and smooth curves.