Brand Identity & Development

FulQrum is New Zealand's leading real estate crowdfunding portal. They required full brand guidelines and ongoing marketing / branding material. They are a young, but professional company so wanted an aesthetic that portrayed both of these aspects.

The triangle is a key symbol, as it is the core meaning of their brand. A fulcrum is the support, or point of rest, on which a lever turns in moving a body. Through FulQrum, everyday investors can finally gain access to investments in property development.